Categories Teamwork

Business Management – Traction and Vision

We recently told you about the change we see in Joe Forsyth in just three months. From business firefighter to business leader. It is one thing considering oneself a ‘leader’, but quite another to achieve leadership with well-structured and motivated team members actually following you, all carrying and singing proudly from the same hymn sheet.

TRACTION is the title of an amazing book (and so much more) by Gino Wickman. Joe first read it 10 years ago and picked it up again 5 years ago – and yet again 18 months ago.

If I had just one Business Management book on my shelf, it would be this.” said Joe. “I’ve got, read and thought about loads of them though but, this is the only one we really put into practice.”


Flick it over to read the summary on the back and you’ll understand:

Do you have a grip on your business of does your business have a grip on you.’

You will have heard this sort of thing many times before – you know: ‘…are you working in the business rather than on the business?’ Is the tail wagging the dog?

The cover notes go on to say:

All entrepreneurs and business leaders face similar frustrations personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. The Entrepreneurial Operating System® (EOS) is a practical method for achieving the business success you have always envisioned. More than 80,000 companies have discovered what EOS can do.

Make that 80,001, because JGF have joined the EOS / Traction success story.

EOSEntrepreneurial Operating System®

Putting theory to the test

It was a sunny early morning start at the end of March 2022 that Joe gathered his newly nominated Leadership Team in a conference room of a hotel … somewhere in Kent.

Finance, HR, Contracts and Engineering each wore their Team Leader robes well as they gathered; Joe looked on with proud, nervous anticipation; and an outside consultant sat silently (though not silent for long) as the coffee was passed round.

Then started 2 full days (and we mean FULL) literally following the textbook stages of Traction’s EOS that Joe and his extraordinary No2 had adapted to JGF’s needs. The adaptations were cleverly minute in detail, to avoid preconceptions overriding the precise EOS stages that were proven elsewhere, inspiring in the reading and so crucial, if this was to be more than a sabre-rattling away day.

Joe was no less than an inspiration himself, reviewing where we had come from, where we are and where he wanted to be – but, the latter without giving any details, facts or figures on the table.

He immediately had everybody absolutely, unequivocally on side.

In just 2 days

Two days later he, the Leadership Team and JGF had their Vision Traction Organiser; Re-structured and incentivised a new Leadership Team who have all bought into the Vision; he has his Core Value, Core Focus, 10 Year Target, Marketing Strategy, 3 Year Picture, 1 Year Plan, Rocks and Issues.

It is a privilege to watch as the operational cogs actually join together and work to start the machine on its way to delivering Joe’s dreams.

Already, as we approach the first EOS Quarterly ‘Rocks’ meeting, you can see it working.

Just two specifics we will share with you, because we are so proud of them:

…our Core Value and our Core Focus:

The Team drilled an hour’s discussion down to just 5 Core Values – 5 words:

  • Structure
  • Passion
  • Workmanship
  • Delivering
  • Integrity

…and, the following Core Focus:

Growing a Business: a culture built on training, teamwork, and achievement

‘more than just cables & cutters’